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Describes some of the issues raised by electronic communication, including time and information-processing pressures, absence of regulating feedback, dramaturgical weakness, paucity of status and position cues, social anonymity, and computing norms and immature etiquette. An empirical approach for investigating the social psychological effects of electronic communication is illustrated, and how social psychological research might contribute to a deeper understanding of computers and technological change in society and computer-mediated communication (CMC) is discussed. A series of studies that explored how people participate in CMC and how computerization affects group efforts to reach consensus is described; results indicate differences in participation, decisions, and interaction among groups meeting face to face and in simultaneous computer-linked discourse and communication by electronic mail …