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A method, system and apparatus for placeholder management in a unified activity manager in a collaborative computing environment. A method for managing placeholders in a unified activity manager in a collaborative environment can include the step of inserting a placeholder in an activity in lieu of a specified collaborator, resource, or event. The inserting step can include describing a type of resource without specifying an identity of an actual resource; and, inserting the described type in the placeholder. The inserting step also can include describing a type of event without specifying an identity of an actual event; and, inserting the described type in the placeholder. The inserting step also can include describing a type of collaborator without specifying an identity of an actual collaborator; and, inserting the described type in the placeholder.