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This paper offers new principles for visual information seeking (VIS). A key concept is to support browsing, which is distinguished from familiar query composition and information retrieval because of its emphasis on rapid filtering to reduce result sets, progressive refinement of search parameters, continuous reformulation of goals, and visual scanning to identify results. VIS principles developed include: dynamic query filters (query parameters are rapidly adjusted with sliders, buttons, maps, etc.), starfield displays (two-dimensional scatterplots to structure tesult sets and zooming to reduce clutter), and tight coupling (interrelating query components to preserve display invariants and support progressive refinement combined with an emphasis on using search output to foster search input). A FilmFinder prototype using a movie database demonstrates these principles in a VIS environment.